![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Cleveland Cavaliers' LeBron James (23) makes his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003 NBA draft, made his Cleveland Cavaliers' LeBron James (23) makes his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003 NBA draft, made his](https://c8.alamy.com/comp/2D4EHH6/cleveland-cavaliers-lebron-james-23-makes-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-pp03110002-mbma-2D4EHH6.jpg)
Cleveland Cavaliers' LeBron James (23) makes his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003 NBA draft, made his
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ320_Beats_20190828142550_ZH.jpg?uuid=432950e0-c9c1-11e9-b771-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics](https://i0.wp.com/media.tumblr.com/df52126a1bd80c894aed506b37160976/tumblr_inline_mn7ypkwCbr1qz4rgp.jpg)
May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics
![LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports](https://www.essentiallysports.com/wp-content/uploads/GettyImages-1026775384.jpg)
LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports
![LeBron James Reveals He Was Offered $10 Million to Sign With Reebok, But Still Decided on Nike - TheStreet LeBron James Reveals He Was Offered $10 Million to Sign With Reebok, But Still Decided on Nike - TheStreet](https://www.thestreet.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cq_auto:good%2Cw_1200/MTY4NjUwMTg5MzA0MDQ3NTEx/nikes-powerful-breakout-could-emerge-right-after-earnings.png)
LeBron James Reveals He Was Offered $10 Million to Sign With Reebok, But Still Decided on Nike - TheStreet
![Cleveland Cavaliers' LeBron James (23) shoots baseline for two points his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003 Cleveland Cavaliers' LeBron James (23) shoots baseline for two points his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003](https://c8.alamy.com/comp/2D4GJM6/cleveland-cavaliers-lebron-james-23-shoots-baseline-for-two-points-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-mb-2D4GJM6.jpg)
Cleveland Cavaliers' LeBron James (23) shoots baseline for two points his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ331_lebron_20190828144801_ZH.jpg?uuid=5cb752b6-c9c4-11e9-9796-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in](https://external-preview.redd.it/Wd8f8mBaKfzqMPwKJrDl43mtcbNuXI3gecgEwL2EwFg.jpg?auto=webp&s=6fd1e7a0635c23328e9a7e81e22b458598b8d24c)
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_exact.jpg?w=1200&h=1200&q=75)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights
![LeBron James signs unprecedented lifetime endorsement deal with Nike for undisclosed amount | National Post LeBron James signs unprecedented lifetime endorsement deal with Nike for undisclosed amount | National Post](https://smartcdn.prod.postmedia.digital/nationalpost/wp-content/uploads/2015/12/498968684.jpg?quality=90&strip=all&w=232)
LeBron James signs unprecedented lifetime endorsement deal with Nike for undisclosed amount | National Post
![Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News](https://library.sportingnews.com/2021-08/lebron-james-nike-sneakers-behind-the-logo_18jf44ugwpwkd1nh3mrym9f9c9.jpeg)
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News
![Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old](https://c8.alamy.com/comp/2D3BRDY/cleveland-cavaliers-lebron-james-23-leaves-the-court-after-scoring-25-points-in-a-106-92-loss-to-the-sacramento-kings-during-his-nba-debut-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-mb-2D3BRDY.jpg)