![Bad Denim founder Erin Fridja on the 6-jean rule, the unfashionable world of maternity and the jeans she'd never wear | London Evening Standard | Evening Standard Bad Denim founder Erin Fridja on the 6-jean rule, the unfashionable world of maternity and the jeans she'd never wear | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2017/06/20/11/baddenim2.jpg?width=640&auto=webp&quality=50&crop=1000%3A1500%2Csmart)
Bad Denim founder Erin Fridja on the 6-jean rule, the unfashionable world of maternity and the jeans she'd never wear | London Evening Standard | Evening Standard
![Bad Denim founder Erin Fridja on the 6-jean rule, the unfashionable world of maternity and the jeans she'd never wear | London Evening Standard | Evening Standard Bad Denim founder Erin Fridja on the 6-jean rule, the unfashionable world of maternity and the jeans she'd never wear | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2017/06/20/11/baddenim3.jpg?width=640&auto=webp&quality=50&crop=1000%3A1500%2Csmart)
Bad Denim founder Erin Fridja on the 6-jean rule, the unfashionable world of maternity and the jeans she'd never wear | London Evening Standard | Evening Standard
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